Gamblers may no longer be able to visit one of the Las Vegas Strip’s most famous (and long gone) properties, but thanks to an online push by Boyd Gaming Corp., the spirit of Stardust lives on in the form of a “social casino,” one that started during the pandemic and has performed far beyond the company’s expectations.
It’s called the Stardust Casino mobile app, and its wide variety of free digital games can be played on both Apple and Android products. While users can’t win money through the app, they can earn credits for Boyd’s B Connected loyalty program, which can be redeemed at any Boyd property, including Sam’s Town, Main Street Station, California, Fremont, Suncoast and Aliante.
A big part of the app’s success was the name recognition of Stardust. It may have been razed in 2007, but users across the globe still remember its strong ties with Las Vegas. Blake Rampmaier, senior vice president and chief information officer with Boyd, said the Stardust app attracts more customers in a day than the Stardust used to get in an entire month!
“Prior to launch we knew that Stardust was still a strong brand,” said Rampmaier. “Now that it’s live, it’s proven not only to be a strong brand nationwide, but also across various generations. Our customers really responded to the game. We got many emails thanking us for releasing it and for providing them with a way to game when weren’t able to come to the property.”
Some of the digital slots available through the app include Miss Kitty, Wings Over Olympus, Wonder 4, and Wild Leprecoins. Many of the games can be found on the floor at Boyd casinos, allowing customers to continue property-play at home. The app also features a leaderboard which enables players to engage in weekly tournaments for virtual coin rewards.
To download the app for free, go to your app store and search for “Stardust Social Casino.”
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